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Who has the best market research?

Talk to your customers.  

Ask your customers for the reasons why they bought from you. You may find they’re buying something far different from what you thought you were selling. You may have 10 reasons why your product is superior. But there is only one that matters most to the customer. Find that one and focus on it.

 

Jim Ackerman is a nationally renowned speaker and author of the book, “How to Get More Customers Who Will Pay You More Money, More Often.”  He is President & CEO of Ascend Marketing and the Alliance Group. You can reach him at jimack@ascendmarketing.com.
 

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