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Generate BUZZ through Viral Marketing

One of the greatest advantages of the Internet is the power of reach. Not only do you have the ability to constantly reach out to your market, there are ample opportunities for others to market for you through what is referred to as viral marketing.

Viral marketing is a strategy that encourages e-mail recipients to pass along messages or information to others in order to generate additional exposure. It is the extremely powerful and unique ability of the Internet to build incredible visitor streams which can bring fast traffic growth to a website.  It can be done via Joint Ventures, affiliate programs, link exchanges, targeted email campaigns and blogging.

What happens is this: each person is telling someone they know that your material is worth reading. They may forward a copy of your newsletter, an article or simply give out your email or web address. You can be more aggressive with viral marketing by offering incentives to those people who help you by distributing your information. It could be something as simple as offering something to their customers if they send people to your site.

Viral marketing can also be used for promoting an event, sale, or book release. I have successfully filled seminars with hundreds of participants through the power of viral marketing.
The out of pocket costs for marketing are minimal at best. And yet, the rooms are full. This was a direct result of the power of viral marketing.

To enhance the power of viral marketing be sure to add a note at the bottom of your message asking people to pass this message on to anyone they know who would be interested in what you are promoting.

 

Kathleen Gage is the best selling author of The Law of Achievement and an award winning keynote speaker.  She works with organizations who want to increase their market position, sales and level of achievement by thinking and taking action beyond the obvious.
 
To learn more about having Kathleen present at your next conference or convention contact her at 541.654.0426 or visit her website at:  www.kathleengage.com

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