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Actively recruit repeat sales.

Once the initial sale is complete, you’ve spent the bulk of your marketing budget to successfully generate a new customer. Don’t forget the Lifetime Profit Value of that customer. Make an on-going effort to sell your new customers something else-- through telemarketing, direct mail, or whatever.

Remember, whatever you’re selling on the back end doesn’t have to have anything to do with the front end sale.


 

Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often."  He is President & CEO of Ascend Marketing and the Alliance Group.  Visit him online at: http://www.ascendmarketing.com/ .

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