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Use your Front End to yield results with Customers.

If you’re a traditional retailer, your front end is your store, and the traditional advertising you do to try and attract customers. If you’re a manufacturer or wholesaler, you’ve got a “live” sales staff for your front end, complete with salaries, commissions, bonuses, incentives, travel, training, entertainment, literature and sales support services. That’s your front end, along with trade advertising, and often, consumer advertising to boot.

Fact is, the front end is always the expensive part. It’s called “inducing trial,” and once you’ve spent all this money to attract a new customer, you ought to be getting all you can from that customer, by constantly reaching him or her with valuable offers.

 

 

Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often."  He is President & CEO of Ascend Marketing and the Alliance Group.  Visit him online at: http://www.ascendmarketing.com/ .

 

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