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Up and Coming

Is the Internet Today's Gold Rush??

"There's gold in them there hills." Many are repeating these words with today's "gold rush."

Fact: The great gold rush of 1848 was the genesis of one of the most massive migrations in human history. Before the peak of the rush one of about every 90 people living in the United States chased after the dream of discovering gold.

Families were torn and stable businesses abandoned as people chased after the vision of getting rich quick.

Sound familiar? It's happening today as people have visions of grandeur of what the Internet can do for them. Visions that they will find "gold in them there hills."

Dreams of doing business on the Internet is the Gold Rush of the 21st Century. What was true in California in the 1800's will be true now. Most people will come to realize that they got caught up is the frenzy of it all. Many will discover they found "fools gold."

So how does one avoid the Internet gold rush? It's simple...
Learn the truth. Realize the Internet is simply a tool to be used in your overall business objectives.

Sure, some will gain incredible wealth directly from the Internet. More likely though will be those who succeed by providing products and services that are an offshoot of the gold rush of today. They are the ones who will position the use of the Internet in getting the word out about what they do and what their business is about.

Don't get caught with a bunch of fool's gold. Prepare, plan, implement. That is where the real gold is.

A great way to plan is write out what your business objectives are.  Sadly, many people have no plan at all. They just show up to their computers day in and day out hoping to strike it rich.

Most people have heard, if you fail to plan you plan to fail.

Put a plan together.

 

Kathleen Gage, President of Turning Point, Inc., is an award winning keynote speaker and sales and marketing business advisor.  Visit:  www.kathleengage.com

 

 

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