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TEST YOUR ADS AND TRACK RESULTS

You're in the business of asking people to buy from you. Therefore, forget that pure image advertising stuff.

Make sure you treat your advertising like a commission salesperson. If it doesn't consistently return a profit, fire it and get something that will. That means testing your ads and tracking the results.

And the only way to get results is to ask prospects to do something- preferably buy! 

 

Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often."  He is President & CEO of Ascend Marketing and the Alliance Group.  Contact Jim at jimack@ascendmarketing.com.

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