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Up and Coming

A SPECIAL TIP FOR SWEETENING THE POT

INCLUDE PREMIUMS:

These are gifts. We sometimes call them ethical bribes. Some of the best premiums to offer are PAPER & INK. Give them information in the form of special reports, white papers, insider/confidential executive summaries, collections, tip sheets, red books or whatever you want to call them. They're the ideal premium because they're very cheap to produce but have a remarkably high perceived value in the eyes of the customer. And these days -- if you can deliver via the Internet or e-mail -- you have NO cost of product whatsoever!

 


Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often."  He is President & CEO of Ascend Marketing and the Alliance Group. You can reach him at jimack@ascendmarketing.com.

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