link to Econonmic Development Home link to Salt Lake County home
Text Size A A A
spacer
Financing and Incentives Real Estate Demographics Industry Labor Transportation Resources and Links Home
spacer
Start a new business in Salt Lake CountyGrowing your business in Salt Lake CountyMoving your business to Salt Lake CountyMoving your business to Salt Lake County
spacer
Up and Coming

Tell your Customers the Value of a DEAL!

Make sure your customer KNOWS exactly what a great value you're giving! So always put a specific dollar value on your offer. Unless you communicate that value to your customers, how are they going to know what a great deal it is for them?

By putting a dollar value on your offer, you employ the principle of CONTRAST. Your customers can quickly, easily, and specifically see how much more value they're getting compared to the price they're actually paying.

For instance, if you have Ralph Lauren sweatshirts on sale for $68.95, is that a good deal? I don't know.  Unless you tell me the regular price is $99.95 and that I'm saving 33%, which translates into a $31.00 off! Now anybody can see that's a heck of a buy.

Don't make your prospects figure it out by themselves!

 

Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often."  He is President & CEO of Ascend Marketing and the Alliance Group.  You can reach him at jimack@ascendmarketing.com .

spacer
Did you know?
Horizontal Divider