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Up and Coming

Customer Service is a Marketing Tool

Customer service is a marketing tool. It is your best weapon for enticing a customer to continue doing business with you, over and over again.

Excellent customer service can salvage a customer who has had a bad experience with something they bought from you. Poor customer service can lose a customer, no matter how satisfied they may have been with what they bought from you. There’s always somebody else to get it from.

 

Jim Ackerman is a nationally renowned speaker and author of the book, "How to Get More Customers Who Will Pay You More Money, More Often." He is President & CEO of Ascend Marketing and the Alliance Group. You can reach him at jimack@ascendmarketing.com.

 

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