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Up and Coming

Give Customers What You Promise

Time and money has been invested in creating and implementing a marketing message. Potential customers have an idea of what to expect if they do business with you. But does your company provide the experience the customer expects?

What experience are your customers looking for? Look at the details in how the phone is answered, the cleanliness of your parking lot; even your restrooms are all a part of a customer's experience.  Ask yourself: "What is the experience we are creating and does it fit our customer's expectation?"

 

Kathleen Gage, President of Turning Point, Inc., is an award winning keynote speaker and sales and marketing business advisor. www.kathleengage.com

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