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Identify Your Target Market

Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly who a prospect is and is not, discover market changes, and find more new customers.

The better you can define your customers and their interests, distinguishing characteristics, and other distinctive factors about them, the more effective your marketing dollars will become. Once you know who your market is you can better set up a system for your marketing.

Kathleen Gage, President of Turning Point, Inc., is an award winning keynote speaker and sales and marketing business advisor. www.kathleengage.com

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