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Olympic Impact by the Numbers

The 2002 Olympic Winter Games provided Salt Lake the opportunity to share in a world-wide spotlight with hundreds of talented athletes from all around the globe. It is estimated that almost 3.5 billion viewers tuned into the Opening Ceremonies that kicked off the games. Those visitors who came to the Salt Lake to experience the games were impressed with friendliness of the citizens, the competence of the volunteers and the beauty of the area. Many have since returned to vacation or conduct business here.

Objectives:

  • Promote the Utah economy and share the Utah message
  • Be great hosts by welcoming all visitors, strategically hosting investors, venture capitalists and key decision makers, and fulfilling the state's diplomatic responsibilities

Visitors and Short Run Economic Impact:

  • 250,000 visitors
  • $350 million visitor spending
  • $4.8 billion total economic impact, resulting in 35,000 job years of employment and $1.5 billion in income for Utah workers (1996-2003)

Hosting:

  • Approximately 350 investors and venture capitalists
  • World leaders from 77 countries
  • Seven members of President Bush's Cabinet
  • 79 events involving 8,000 local and out-of-state business executives and 42 Utah companies
  • 84 international events involving 18,400 participants
  • Torch caravan van traveled through 46 states over 65 days and was seen by an estimated 1.5 million people
  • Torch Relay business receptions in ten targeted cities that resulted in 3,600 business contacts
  • 9,000 journalists at the Main Media Center and 1,600 journalists at the Utah Media Center

Legacy Impacts:

  • 3.5 billion worldwide television audience saw Utah as a competent place, with spectacular scenery and warm, friendly people
  • World class winter sport facilities and a $40 million legacy endowment to develop Utah as a winter sports capital

The economic payoff is measured in decades—not days, weeks, months or years

Source: State of Utah website www.utah.gov

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