Make it Easy for your Prospect to Respond
Two important points for making it easy for your customers or prospects to respond to your deal ...
Focus on your goals daily
It's one thing to choose a specific goal and write it down. But if you don't revisit it again and again--at least once a day--you limit your chances ...
Sell UP
It's true - it is easier and faster to sell to an existing client as opposed to cultivating a new client. While prospecting is necessary to continue ...
Alternative Lead Generation
Have your sales slowed? Look at alternative lead generation. Revisit your marketing mix. What marketing and lead generation methods ...
Strengthen Your Team
Many companies rely on the partnership of the inside sales person and the outside sales person. This team works proactively to close sales ...
Family Owned Business
When most people think of a family-owned business, they think of "Mom and Pop" operations. It might surprise you to know that 37 percent ...
Your Best Employee may not be a Family Member
Don't start a business for the sake of your children. Do it because you want this for yourself. If some of the children are interested in being part ...
Family Owned Business Tip 3
While it's important to work hard at your family-owned business, remember to balance your business life with your family life. There is nothing ...
Keep the Customer In Mind
When designing a PR campaign, always keep your customer/client in mind. People buy your product or service for their reasons...
Give Customers What You Promise, StudyUp
Time and money has been invested in creating and implementing a marketing message. Potential customers have an idea of what ...
Family Training
In many successful family-owned businesses, family members are not allowed to be with the company until they have worked and trained elsewhere ...
Applying for a DUNS Number
All businesses who want to do business with the federal government must obtain a Data Universal Number System (DUNS) number. ... 
Paper Organization
Organizing your incoming paper can be overwhelming. To prevent paper pile-ups ...
Achieving Your Goals by Visualizing your Success
Imagine what it will be like to achieve each of your goals. Take the time to picture yourself having succeeded. What will you do? How will you ...
Tell Customers Value of a Deal
Make sure your customer KNOWS exactly what a great value you're giving! So always put a specific dollar value on your offer. Unless you ...
Sweeten the Pot
A special tip for sweetening the pot is to include some premiums with your special offcers. These are gifts and some of the best premiums...
Test Your Ads and Track Results
Make sure you treat your advertising like a commission salesperson. If it doesn’t consistently return a profit, fire it and get something ...
Ask Your Customers to Buy
If you stop asking your customers to buy they stop being your customers!!! One of the biggest reasons business finds ...
Create Value for Your Customers
Creating value is first done in the headline and body copy of your ad, in your sales presentation, in your letter or your e-mail. You've got to...
Yellow Page Advertising
Yellow Pages is one of the most over used, under used, and certainly one of the most abused tools of marketing in business today...
Why you can't get a loan
According to a recent survey conducted by the SBA, the top ten reasons your 7(a) Loan is screened out are: ...
Kathleen Gage article on internet marketing
"There's gold in them there hills." Many are repeating these words with today's "gold rush."
The great gold rush of 1848 was the genesis ..
Be an Editor, not a writer Jim Ackerman
Don't write anything. Just say your sales pitch, right out loud. Preferably in a real selling situation. Do it several times until you think you've got a pretty ...
Business Expenses from the IRS
Business expenses are the cost of carrying on a trade or business. These expenses are usually deductible if the business is operated to make ...
BusinessRegistration for NON profits
In a new step, the state of Utah is offering online business registration for nonprofit groups and limited liability companies. The program called..
SBA&Government Contracting May 2007
The Small Business Administration (SBA) has put together an informative article on some Myths and Facts about contracting with the Government...
Visit customers more often
Make contact with your customers more often. If you are not going to them at least every 45 to 60 days ...
Keep your Current Customers
If you’re a traditional retailer, your front end is your store, and the traditional advertising you do to try and attract customers. If you’re a ...
Actively Recruit Repeat Sales
Once the initial sale is complete, you’ve spent the bulk of your marketing budget to successfully generate a new customer. Don’t forget the ...
Sell the information in your head.
Information is one of the best products in the world to sell. People who want information place a high value on it, and they’re willing to pay ...
Follow Up through Auto Responder
Closing a deal both online and off is often easier than most people realize. Yet, many miss one simple step that will get you closer to the close...
Create an Ezine
One of the greatest benefits of the Internet is the ease at which you can provide valuable information to your market. Not only does this...
Viral Marketing
One of the greatest advantages of the Internet is the power of reach. Not only do you have the ability to constantly reach out to your market, there are ample opportunities for others to market for you through what is referred to...
Give Something Away in order to get a Sale
You may have to give something away BEFORE somebody commits to actually buy. This can be a FREE report, or some kind of small gift ...
Use testimonials
Testimonials are independent, third-party endorsements of your product or service that can invoke a powerful Weapon of Influence on your ...
The "Father" of Advertising
If you never read any other advertising book, you must read Ogilvy on Advertising. David Ogilvy is sometimes referred to as the "Father of ...
Advertising Can't Save...
Advertising can’t take the place of a good product and it can’t save a bad one. Ultimately it is your product that will keep customers coming ...
Take Care of your Vendors
Always take good care of all of your vendors. They're your team members and your customers...
The World's Best Market Research
Who has the best market research in the world? You might be surprised to know that it isn't a research firm, ad agency or industry group. Your best market...
Protect your Electronic Data
In a typical small or medium size business, the amount of electronic data stored doubles every year! That's particularly overwhelming if your business...
Free is the strongest word in marketing
In a Proctor & Gamble test, a FREE sample offer beat a price discount and a rebate offer three to one. Why? Because customers don’t have to ...
Pick People Oriented Customer Service Reps
Make sure you have "other-oriented" people in customer service positions. People who are motivated by the opportunity to serve ...
Customer Service is a marketing tool
Customer service is a marketing tool. It is your best weapon for enticing a customer to continue doing business with you, over and over ...
Increasing your distribution list
In today's world of using the Internet in your marketing your job is to look for ways to continually offer value while increasing your...
Offer Mini Courses on your Website
Regardless of who your market is you can create added value by offering free online mini courses that are of interest to them. Your market is ...
Invest in your own Development
Wherever you look there are free resources on just about any topic you can obtain. With enough time and effort you can find just about ...
There is no such thing as an overnight success
Make a commitment for the long-term. Contrary to what many so-called experts claim as they try to sell you something that will get you rich ...
Know what your costs are
Maybe this goes without saying, but before you market anything, you ought to know what the cost of the product is, compared to the price...
good advertising
When I was a Cub Scout, I used to love the ads in the back of Boy’s Life Magazine. They had survival knives and dog tags, and they ...
Being a Published Author
It's incredible how many people have the dream of being published. According to some studies, over 85% of adults in the United States dream..
Tests to Apply to your Product
You can test just about anything, but here are the four most important things to test, in order of importance…
The Definition of Marketing
The definition of marketing is buying customers. That's all it is. The trick is to buy your customers for less money than they bring you...
Give your customers the facts
The more facts you tell… the more product you sell! Give your prospects the complete story. Share with them all the reasons they want ...
Features sell your product
Everything has a feature. Every feature has a benefit for your customers if they’re interested in your product at all. And if that’s what they're...
Business Cards
Business cards are often one of the most underutilized tools in one's marketing. Use the front and back of your business card to ...
Put an "Opt In" on your website
When people come to your site, you have only seconds to capture their attention. If they leave and you haven't gotten their information...
Blogging a Good Customer Tool
Anyone who is serious about online visibility is blogging. The way the search engines work is such that you can increase your rankings...
PowerPoint Tip
When it comes to presenting, no skill is more important than knowing how to prepare one in the first place and PowerPoint has become...
Presentation Tips
As more work becomes ‘teamwork’- what you know is less important than how well you communicate it. Without a keen sense of...
Storing Data
For a typical small/medium business, the amount of stored electronic data doubles every year. That's particularly discouraging if you don’t ...
Television Ads Pack a Bang
Of all the media, television packs the most selling power. Why? Because of its ability to combine sight, sound, motion, demonstration, and ...
Using Your Vehicle to Advertise
Your vehicle is a moving billboard. You can realize some great business from having your company name, logo, phone number and web address...
Spend Time Practicing your Writing
If you take care of marketing your business, one key thing to learn and perfect is copywritting.
This is the one of the most important skills...
5 Success Tips for Blogging
The top five tips for successful blogging are: Talk, don't sell your product; Post often and be interesting; Write on issues you know and...
Make Money with Affiliate Marketing
Another way to make big bucks with affiliate marketing is when you subscribe to other peoples products and start promoting...
A static website is not enough
Once your site works and you know it converts lookers into buyers, you want to make it "big." Spend at least half your time finding and ...
Online Infomercials
If a picture is worth a thousands words, then full-motion video is worth 100,000 words! Any product that easily is sold when someone ...
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tips on promoting your website
Some ideas on promoting your website include: Sticky Sites. Make your site "sticky" by adding discussion boards, freebies, software ...
what are adwords?
Did you ever here the words: Adwords? It is a Google tool to advertise. It is very effective to bring more sales and targeted traffic ...
Building your Subscriber List
Your email distribution list is one of the most valuable tools you have in your online and offline marketing. Complimented by a good Ezine ...
Finding Newsworthiness in your site
The media is always looking for newsworthy stories. There are countless ways to make your business newsworthy. Here are a few ideas...
Email Protection, part 2
Protect your organization by combining clear and comprehensive content rules with a personal use policy and employee education and ...
Email Tips, part 3
In 2006 nearly one in three U.S companies terminated an employee for violating email policy, and a survey of 294 U.S. companies with at...
Becoming More Visibile Within Your Target Market
The more visible you are within your target market, the more credibility you create. Familiarity breeds credibility. Key here is to be very clear ...
Invest Wisely to Keep Customers You Already Have
Your marketing dollars are not just what you invest on the front end in your direct mail and advertising that matters. What are you willing to ...
Successful Business Comes Through Commitment
Make a commitment for the long-term. Rarely is there "overnight success" in business. Success comes from making a long-term commitment to ...
Tradeshow Preplanning a Must
Many people participate in tradeshows, home shows and gift shows as a way of promoting their business. Often, they do not gain full benefit ...
Explore Joint Venture Opportunities
Keeping marketing costs down while effectively reaching your market can be a daunting task. One of the best ways to cost effectively ...
Identify Your Target Market
Target market information allows you to increase revenues, decrease cost of marketing, refine your sales processes, determine more clearly ...
Plan Ahead for Tax Preparation Accounting Tip
The division line between planning and preparation for taxes is December 31st. If you want to take assertive action to lower your taxes, you must ...
Profitability Requires Coordination Between Programs and Divisions
Profitability is the result of orchestrated activities among the marketing, production, and finance departments. To maximize the ...
Every Company Is a Marketing Company
Nothing happens unless you first make a sale. Without continued revenues, the business will be short lived. For that reason, every company ...
Your Accountant Should be the "Profit Expert" Accounting Tip
The accountant and/or bookkeeper should be the profit expert within the business. Nobody else in the company has as intimate knowledge ...
Good Accounting Principles
Accounting provides three primary benefits to your company ...
Benchmark Your Progress
Benchmarking against your competitors is a process that should be attended to every year. Ask your accountant to show you how you ...
Central Contractor Registry
All businesses who want to do business with the federal government must also be registered in the Central Contractor Register ...
Using the GSA Schedule
When the Department of Defense or other federal agencies want to purchase products or services, they will either purchase off the General Services Administration (GSA) schedule or...
Become a Sub-Contractor
If you are new to the government contracting market, an excellent way to get your foot in the door is to partner with another company who has who has experience working with the federal ...
Put Employee Regulations in Place
If you do not have employee policies/procedures in place for email usage and data security, your business is at risk. Businesses must adhere to ...
Prospect Methodically
Outside sales people are accustomed to prospecting. Most have assigned geographic territories. Taking time each day to play your route ...
Make Each Sales Call Count
The average overall cost for an in-person sales call is over $250.00. Now is the time to evaluate your call sheet and ensure you have all the ...
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